The Nordy Club

3 Objectives

Simplify a complex program
Drive engagement
Integrate program into user experience

Before

Program felt too complex
Notes (rewards) took too long to earn and distribute
Lack of engagement in member benefits
Lack of understanding around how to access benefits. (More than half of the members weren't sure what level they were at.)
UX felt uninspiring to members at all levels.

After

Visual simplification of a complex program with wayfinding using color and iconography.
Faster earn of Notes with the ability to redeem when the customer wants.
Engaging new branding, design and call to action
Upgraded benefits to encourage engagement.

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