Microsoft - Teams, Seattle — Principal Content Design Manager/Director
JUNE 2023 - PRESENT
Content Design leader supporting Content Designers across Teams, including core enterprise priorities, Copilot, SMB, and consumer segments. Successes include:
Developed and delivered a set of working norms to establish an embedded Content Design process throughout the development cycle. Partnered with cross-discipline colleagues against their processes and established a six month roll-out plan, beginning in H2 of FY24. The framework of these working norms was adopted by the overall Design Org to be rolled out beginning FY25. Initial rollout embedded content designers in product work streams, enhanced capacity planning and resourcing, and reduced IxD:CD ratios from 1:8+ to 1:4.
Working norms initiative adoption by larger org; participating in the planning, socialization, and rollout.
Seeing successes in key product levers, including active engagement and retention, in pillars where content designers are embedded in work streams, rather than centralized.
Active strategic leadership in the development of Copilot foundation and framework.
Co-presented at Microsoft Design Week on how to do less, better within product design.
Developed a detailed career matrix to help content designers better understand career development paths and how to achieve them.
Meta - Reality Labs, Seattle — Content Design Manager
APRIL 2022 - MAY 2023
Content design leader on the VR Ecosystems team. Supported multiple teams including VR Store, Developer Success, Privacy and Integrity, and led strategic design initiatives to develop empowering, delightful and safe experiences in VR. Focused also on developing foundation and processes for immersive spatial design. Successes:
Supported the launches Meta Quest Pro, Meta Youth Platform services, Meta Quest Subscription Pass and early Meta brand voice launch for upcoming Meta Quest product launch.
Supported content design for high profile experimental projects supported directly by Mark Zuckerberg.
Managed, mentored and upleveled Content Design leaders, focusing on cross-discipline product development and leading with empathy.
Established efficiencies within the VR CD org design to address resourcing constraints by developing an org model to integrate horizontal work streams. Adopted by the larger VR Design org.
Meta - Messenger Remote Presence, Seattle — Content Design Manager
DEC 2020 - APRIL 2022
Supported a global team of Content Designers within the Engagement pillar of Messenger. Led content strategy across Meta apps to build products that help people feel closer when apart via developing technologies using AR and VR. Focused specifically AR technology to increase engagement within messaging and video call connections. Successes:
Rolled out data-based design principles to address cross platform design issues
Led content design in sidebar development within the Messenger and Instagram video call IA to accommodate a new portfolio of augmented reality (AR) filters.
Developed and launched a career growth matrix to help Content Designers and managers work more closely together on clear career development conversations and progressions. Received buy in from HR and leadership for team usage.
Developed and launched a series of XFN-attended Content Design reviews to improve Content Design visibility and skill sets to elevate the discipline.
Nordstrom, Seattle — Sr. Manager, Digital Merchandising Content Strategy
JUNE 2020 - DEC 2020
Supported a team of digital merchandisers and content strategists in the development of all product and editorial content on Nordstrom.com. Created publishing efficiencies and relevant and engaging experiences for customers at each stage of their shopping journey on across platforms. Developed strategies to integrate Human Centered Design thinking into digital and content marketing strategies. Successes:
Integrated celebration diversity into the Holiday sale creative
Led content planning for holiday 2020 and introduced close partnership with UX resulting in experience and promotion upleveling.
Nordstrom, Seattle — Sr. UX Manager, Content Strategy
JUNE 2018 - JUNE 2020
Managed the transition of the content team to integrate core content strategies of language design to inform overall UX, marketing and creative approaches. Developed processes and guides to create consistency across organizational content groups. Additionally managed UX efforts for projects including scaled events and fulfillment. Successes:
Led UX design efforts for Nordy Club online launch.
Developed close partnership between marketing and UX teams in order to create seamless shopping experiences across platforms and in store.
Led UX efforts for launching streamlined order fulfillment (“Get it fast”) from online to in-store.
Nordstrom, Seattle — UX Manager, Content Strategy
JUNE 2017 - JUNE 2018
Led the UX Content team to collaborate with designers, engineering, product management, marketing, and research to create strategic user experiences that help customers achieve their goals. Established processes and protocols to develop language design as a center of excellence. Also managed the UX efforts as a whole through the launch of the refreshed loyalty program.
Formative Agency, Seattle — Senior Content Strategist
2015 - JUNE 2017
Developed and led content, digital and social strategies for non-profit clients to help increase awareness and engagement through campaigns, improved UX, SEO and IA. Clients included the Gates Foundation, Microsoft, Global Citizen and ICANN.
Monumental Inc., Seattle — Founder/Principal
2011 - 2017
Worked with agencies, startups and nonprofits to help clients develop digital and social strategies for content, product development and design. Past clients included Essentia, Expedia, Microsoft and Nordstrom.
Arrow Flight Club, Seattle — Marketing Director
2013 - 2014
Responsible for leading development of strategic visioning for investment pitches, marketing demand generation, launch strategy, social and digital strategy, marketing optimization, performance marketing, analytics and campaign operations